Earlier this year we had the opportunity to work with Gjensidige, a leading insurance company in Norway. This is not our first collaboration with the good people of Gjensidige, before we have produced a Norwegian version of our Hold Focus concept with them among other ads with soccer legend Martin Ødegaard.
This time it was a production for a new product from Gjensidige called Light, an app for people who don’t own a lot of things but still have interest in insurance for some valuable items. It was still a beta-version of the app so it was decided to take the concept of light further and make it look like the ad was still being worked on. For example we did not use any graphics but instead wrote them on cardboard. The beautiful hall of Gamla bíó was our home for the next week, but the building of the set took 4 whole days.