Addi Atlondres has two names, because one is not enough. Addi, or Arnar as he is known on his tax forms, thrives best when he is working on 3 to 4 projects at the same time. His mind is always on, like the Icelandic summer sun. We’ve never seen or even heard of him sleeping. No project leaves the office without Addi (and Arnar’s) seal of approval – ensuring that everything we put out is doubly as amazing as the midnight summer sun.
Atli never has a bad hair day. You could say that his perfectly groomed hair is a simile for his beautiful and intricate work. A Michelangelo type perfectionist – chisel, paintbrush or Adobe – no matter what Atli takes on, he always makes it work. And like Michelangelo, the ninja turtle, he loves pizza. Not really, he really really likes healthy food. It keeps his hair shiny. And he talks about it a lot. Just call if you want to have a chat about avocados. Anytime.
Baldvin is a time traveller stuck in the 21st century. Fortunately for us, somewhere between Sumerian times and the bit where Mr Darcy got out of the pond, he ran out of fuel and had to come back. Baldvin directs and writes, sometimes he even directs something that he’s written. He’s excellent at all of those things.
If there was no Daníel, all the employees at the office would wander off like the walking dead onto the streets of Reykjavík in search of ice cream and hotdogs. We call him The Watchman – he oversees all the projects we take and takes an active part in many of them. Whichever hat he puts on – producer, writer or director – Daniel always delivers amazing work.
Einar holds the record for most emails sent and phone calls made at the same time – whilst doing one armed press-ups and eating ramen noodles. When he is not on the phone he is running across town to meetings, pitching ideas and flirting with clients. Our very own Captain Fantastic, Einar keeps us inspired and steers us in the right direction.
Freyr doesn’t like to talk about it but he used to be an Icelandic rock star. Nowadays he puts his musical experience to good use by writing and directing amazing music videos. But that’s not all he does, he also writes and directs commercials. There is nothing Freyr loves more than the traditional Icelandic bakery treats called ‘snúður’ – a big cinnamon bun with icing on top. So many of Freyr’s sentences start with “I was just eating a snúður and I had this brilliant idea…” that we think it may be integral to his creativity and possibly even existence as we know it.
G.Thors, as he is known in the office, shares his name with the Viking god of Thunder. Our G.Thors wields his enchanted hammer to correct colour and protect mankind from bad fonts. He uses his powers for good, fixing our videos with his magic touch. Between saving the world and working for us, he is also the singer in the legendary band Chinese Joplin.
Ganton speaks seven languages but only understands three of them. He studied cinematography in the Czech Republic. Many Oscar-winning cinematographers come from the Czech Republic so we have high hopes. Ganton is a natural and produces outstanding work for us.
Kári is our sound man and editor and the only one at Tjarnargatan to have his own personal office. He says he needs sound isolation to work but the truth is we’ve walked in on him more than once singing and dancing full throttle to Justin Bieber. Despite his guilty secret, he is a great musician and member of legendary band Chinese Joplin and he uses his musical talent to make all our videos sound incredible.
Magnús, known as Maggi, is the unofficial office handyman, so whenever we encounter construction problems, he gets out his tool-belt. As well as being handy with a hammer, Maggi is a fantastic cameraman and editor.
Formerly a host on XRadio, in the mornings “Orri on the X” wakes up the office by talking into a banana (he thinks it passes for a mic) and playing heavy metal. Orri can develop any idea into a good one and his social skills are second to none. He once revived a fish using CPR. The fish is eternally grateful and continues to live a wonderful life in Switzerland.
Rakel is the only person at Tjarnargatan who can say she was the captain of the Icelandic national handball team without lying. Now she’s our office captain (she made us get her a hat) we’d be lost without her, and a lot less informed about handball. A true sportswoman, Rakel is unstoppable, handling sales, regularly producing on projects and coaching the under 14s handball team in her spare time.
Skapti is a living dichotomy – being both the youngest and the longest serving member of staff at Tjarnargatan. Skapti has experience in all major areas of production and has directed many projects, excelling at cinematography. He keeps the old people in the office on their toes, keeping them up-to-date with youth culture. If it weren’t for him, we’d still be playing with Yoyos and feeding our Tamagotchi.
Tommi can make almost anything funny. That’s not a joke, that’s a fact. If you don’t believe us, ask his mum. His job is to have ideas and write them down – if only he’d stop writing them on his hands so we could read them. In his spare time, he’s a radio broadcaster for his local football team, FH. It’s a credit to him that he manages to fit that in with all the ideas that he has.
Phone us, email us, or drop into our office for a chat. Our door is always open to questions, suggestions or enquiries.