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Tjarnargatan (Pond Street), Reykjavik 2011. It was cold. It was dark. The ducks needed feeding. A man in a tartan shirt and a leather jacket stood outside. He knocked on the door. His handshake was cold but his heart was warm. He’d forgotten his gloves at the hot-dog stand. Einar invited Arnar into the kitchen where they sat and bonded over a mutual love for Clint Eastwood’s cold blue stare and 90s punk rock. Summer came, the ducks got fat and between toast and coffee their company was born. Like so many celebrity babies, Tjarnargatan was named after the place in which it was conceived. The company started off small but it was soon on its feet and running out of the kitchen and into an office around the corner with lots of highly qualified staff.
2012. A new kitchen. A new scene. The saloon door swings open – Daniel and Freyr burst in wearing cowboy hats, back lit by a volcanic eruption and serenaded by a Mariachi band. Implausible. But when you are the directors of Tjarnargatan you can do what you like with the green screen on a weekend. At some point near the beginning, it’s hard to remember when – Daniel and Freyr came in to run the company with the two original amigos. They upgraded the instant coffee to whole roast and added doughnuts to the lunch menu. Years later the team are still going strong, cooking up new, creative and entertaining content. What’s extraordinary is that between winning awards and keeping up with the latest social media innovations they still find time to feed the ducks.
“We don’t just want to communicate a message in a fun way, we want to engage the audience. So, we make things that we’re excited by, that we want to share with our friends. More than ever, people want new, imaginative and substantial content and we want to create it for them.”

Arnar Helgi Hlynsson, Daníel Oddsson, Einar Benedikt Sigurdsson and Freyr Árnason (Directors of Tjarnargatan)

Tjarnargatan founded

Tjarnargatan founded by Einar Ben & Addi Atlondres.July 2011

Tjarnargatan opens shop

Tjarnargatan moves to a new office space at GrandaJune 2012

Newcomer Of The Year, 2012 (win)

Tjarnargatan wins Newcomer Of The Year 2012 at the NEXPO awardsFebruary 2013

Best Unorthodox Campaign Of The Year, 2012 (win)

Project: Þjóðhátíð blásin af - Awards: NEXPO - Associates:  VitaminWater & VífilfellFebruary 2013

Digital Advert Of The Year, 2012 (win)

Project: Þjóðhátíð blásin af - Awards: Lúðurinn (Icelandic Marketing Association -IMARK) - Associates: VitaminWater & VífilfellMarch 2013

Best Internet Based Campaign, 2013 (win)

Project: Höldum Fókus - Awards: SVEF (The Iceland Webdesign Industry Association) - Associates: Síminn & SamgöngustofaJanuary 2014

Best Campaign of the year, 2013 (win)

Project: Höldum Fókus - Awards: Nexpo - Associates: Síminn & SamgöngustofaFebruary 2014

Public Safety Campaign of the year, 2013 (win)

Project: Höldum Fókus - Awards: Lúðurinn (Icelandic Marketing Association -IMARK) - Associates: Síminn & SamgöngustofaFebruary 2014

Social Media Advert of the year, 2013 (nomination)

Project: Takk Óli Awards: Lúðurinn Associates: Arion banki & Hvíta húsiðFebruary 2014

Internet Advert of the year, 2013 (nomination)

Project: Hámark_Vinir deila Awards: Lúðurinn Associates: Vífilfell & BrandenburgFebruary 2014

Event of the year, 2013 (nomination)

Project: Takk Óli Awards: Lúðurinn Associates: Arion banki & Hvíta húsiðFebruary 2014

Tjarnargatan moves Downtown

Tjarnargatan’s office moves to Tryggvagata 17 in downtown Reykjavik.August 2014

Most Innovative Use Of Web, 2014 (win)

Project: Örugg Borg - Awards: SVEF (Iceland Webdesign Industry Association) - Associates: UN Women in Iceland & SíminnJanuary 2015

Corporate Social Responsibility Campaign Of The Year, 2016 (nomination)

Project: Hold Fokus - Awards: European Excellence Awards (nomination) - Associates: Trygg Trafikk & GjensidigeDecember 2015

Music Video of the year, 2016 (win)

365 Music Awards Song: See Hell -  Artist: Agent FrescoJanuary 2016

1 of 3 Best Social Campaigns of the year, 2015 (win)

Project: Hold Fokus Awards: Gullenken Associates: Trygg Trafikk & GjensidigeFebruary 2016

Silver Awards, 2016 (win)

Project: Hold Fokus Awards: Max Marketing Mix Associates: Trygg Trafikk & GjensidigeFebruary 2016

Public Safety Advert of the year, 2015 (nomination)

Project: Útmeð'a Awards:Lúðurinn Associates: Geðhjálp & Rauði krossinnMarch 2016

Best Interactive Content Piece or Series, 2016 (Finalist)

Project: Hold Fokus - Awards: Digiday Content Marketing Awards, New York - Associates: Trygg Trafikk & GjensidigeMay 2016

Innovation Of The Year, 2016 (win)

Project: Hold Fokus - Awards: Digital Communication Awards, Berlin - Associates: Trygg Trafikk & GjensidigeSeptember 2016

Best CSR campaign of, 2016 (win)

Project: Hold Fokus - Awards: Digital Communication Awards, Berlin - Associates: Trygg Trafikk & GjensidigeSeptember 2016

Institutonal Image Campaign of the Year, 2016 (nomination)

Project: Hold Fokus Awards: Sabre Awards Associates: Trygg Trafikk & GjensidigeOctober 2016

Music Video of the year, 2017 (nomination)

365 Music Awards Song: Reykjavík - Artist: Emmsjé GautiFebruary 2017

Music Video of the year, 2017 (win)

The Icelandic Music Awards Song: Mars - Artist: One Week WonderMarch 2017

Music Video of the year, 2017 (nomination)

The Icelandic Music Awards Song: Reykjavík - Artist: Emmsjé GautiMarch 2017

Get in touch

Phone us, email us, or drop into our office for a chat. Our door is always open to questions, suggestions or enquiries.